Fun, Run, Hero - Concept Video

mR Running Experience for daily runners to enjoy running

Team

Individual Work

Tools used

Figma
Adobe After Effect

Role

Concept Design
UI (2D)
Filming & Editing

Background

Context

Why do some people find it difficult to develop a habit of running or stop doing it after a while?

Many people today do daily running for their physical and mental health. However, for some reason, it's not easy for some people, especially beginner-level runners, to maintain the running habit in their daily lives.

Problem

Lack of motivation and progress

Some people may struggle to stay motivated to continue running, especially if they do not enjoy it or do not see immediate results. Also, if people do not see progress or improvements in their running abilities, they may become discouraged and give up.

Getting bored with the same running route

If people do not see progress or improvements in their running abilities, they may become discouraged and give up.

Goal

How might we allow beginner-level runners to enjoy running and get more motivated to run regularly?

DEFINE USERS - PERSONA

Job To Be Done for Ella

When I get bored while running,
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I want something that makes me more excited
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so that I keep up my pace and I can more enjoy daily running

Job To Be Done for John

When I put off going running,
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I want get more motivated
‍
so that I keep working out regularly

Solution

MR experience that will make your daily running more enjoyable

By using MR glasses, users can enjoy a more immersive running experience. Additionally, the glasses are synced to a mobile application, allowing users to track their tasks and progress at their convenience, from anywhere.

Concept

"Be a hero and Save the world!"

The app presents users with a weekly challenge based on a unique theme each week. As users run, they collect items to complete the mission. Upon successful completion of all the daily missions, users earn a badge and can claim victory in the weekly challenge.

Storyboard

Empathy Map

After interviews, we created empathy maps to understand

Final Output - Concept Video