Goodoc : Healthcare Platform

a Healthcare Platform helping Use medical services in Korea

team
• Product Design team
• Data-driven UX improvement squad

Role
• Redesigned UX/UI a mobile app with new features added
• Improved UX flow in the current product
• Designed the company's web landing page

Tools
Sketch
zeplin
Adobe Illustrator
Tableau

PROJECT #01

MOBILE APP
UX/UI REDESIGN

SITUATION

I joined the team in the middle of the design process and brainstormed solutions with diverse stakeholders based on insights from earlier user research.

GOAL OF
THIS PROJECT

How might we make patient experience while using medical services more convenient by using Goodoc?

CONTEXT

Telemedicine is currently not allowed in South Korea

As of now, telemedicine is not allowed legally in South Korea, which means patients should visit the clinic if they want to see a doctor.

Hospitals are too chaotic with crowded patients.

When the clinics are too crowded, patients have to wait for a long time to see a doctor.

People search for information about hospitals before going

People tend to search for the hospitals/clinics and pharmacies to get information about their location, reputation, what treatment they serve, etc...

approach

The ultimate goal of our product was to ensure that all of the check-in procedures could be completed in our app while improving patient flow. Therefore, we redesigned our app for users to move through many tedious aspects of the process—from searching for hospitals to booking—more comfortably.

The general journey of using a clinic

● : Current offering features by Goodoc
● : New opportunities

uSER painpoints

I have to wait for a long time at the clinic. It feels like a waste of time.

I'd like to know if there are
any
events for cosmetic procedures at a nearby clinic.

My son is too young to go to the hospital by himself.
I always have to
make an appointment
by calling the hospital
for him.

HOW TO SOLVE;
OPPORTUNITIES

In addition to searching for information about hospitals and the price of procedures in the app’s previous version, several new features for booking a clinic / hospital were needed in the newer version.

dESIGN CONCEPT

Intuitive,

Reliable,

Simple

ITERATION;
the First Version of Home UI

We conducted an in-house user test with the first version and got some feedback from other team members. Based on the feedback, we could develop our concept and visual design.

feedbacks

"The wording of the status card is not intuitive or clear for users to understand."

At first, we categorized behaviors for going to the hospital using two different terms: Reception (for users going to go to the hospital immediately or within a few hours) and “Booking an Appointment” (for users who want to go to the hospital on a future or specific date). However, these concepts and our phrasing were not intuitive for users since most do not understand the distinction between the two terms.

"The banner at the top prevents main information such as booking status from being emphasized."

We received feedback that the banner looked more appropriate for a commercial platform rather than our healthcare-driven platform. It also visually collided with a booking card at the center.

final pROTOTYPE

Home

The user can see details about their appointment on the home screen. When the user arrives at the hospital and waits for their turn, they will be updated in real-time on their remaining wait time and their order in the queue.

Search

We separated hospitals into two types: standard medical and cosmetic medical hospitals. This is because most users’ purposes in our app are also divided into those two purposes.

Booking an Appointment

Users can book an appointment with a hospital for their family members. This allows family caregivers of young children or older parents to make an appointment with doctors on the patient’s behalf.

PROJECT #02

UX IMPROVEMENT

approach

We focused on the fact that many users were not logging in to our app. To solve this problem, we analyzed user behavior data with Tableau.

goal

How might we increase the login rate of the app?

INSIGHT

We could find out the data that most users who logged in to our app use their social media accounts, especially Kakaotalk.

DEFINE THE PROBLEM

1. UI Design On The Login Screen
The login UI design failed to consider the fact that users usually log in using their social media accounts. On the login screen, the input lines were placed in a more prominent position than the social media login buttons.

2. Unclear Sign-up Process
We also found that the sign-up process was unclear, so some users gave up before completing registration.

resolution

We revised the login screen’s UI design by removing the input fields and highlighting the social media login buttons, placing them in the thumb zone where users can reach them comfortably.

extending result

A 14% Increase in Login Rate and Applications to Business

Simply by improving UX, we achieved an increase in both login and sign-up rates. In addition, this brought about a substantial increase in the number of users logging in with Kakao accounts. Thus, the marketing team took advantage of the increased users, employing marketing strategies that leveraged KakaoTalk Channel, which consequently increased sales as well.

PROJECT #03

WEB LANDING
PAGE DESIGN

I designed a landing page for a website introducing Goodooc. I created illustration elements for describing the key contents of the service.

TAKEAWAYS

How to collaborate with diverse teams

While working with different teams, including developers, marketers, and data analysts, I learned how to design a viable product in the real world by considering diverse perspectives. Especially, I could understand the end-to-end process to turn my design into the real world by communicating with developers.

Understanding of Data-driven Design

Through this work experience, I realized that data-driven design is crucial for gaining insights from users. Based on the data, we could find out what issues exist in UX or even the business side and the reasons. After coming up with solutions, we could verify whether the design solution works well for users by iterating. Also, I learned it was helpful when it came to decision-making in situations with different stakeholders.

< prev
NEXT >