Vemeal

Mobile Application for Korean Vegetarians

Team

Individual work

Role

UI/UX Design
(Individual work)

Tools used

Sketch
Adobe Illustrator

Context

The number of Vegetarians in Korea has been increasing

In recent years, the number of vegetarians in Korea has been increasing rapidly—surpassing one million—with the vegan population now estimated to be around half a million. Including flexitarian, a type of vegetarian who occasionally enjoys meat, the number of people who prefer vegetarian foods in Korea is nearly ten million.

→ However,
since vegetarian culture has not been in Korea for very long, there are few services or platforms for Korean vegetarians.

Goal

How can we improve vegetarians' daily lives living in Korea, where there are few resources and limited access to information on vegetarianism?

Problems&Opportunities

Solution

A Mobile Application for the Fast-Growing Number of Vegetarians in Korea

Vemeal was designed for Koreans who have difficulty obtaining information about vegetarianism. It provides recipes according to six types of diet: vegan, lacto vegetarian, ovo vegetarian, lacto-ovo vegetarian, pescatarian, and pollotarian. Users can also communicate with each other and share their own recipes.

UX Concept

Flow chart

Wireframe

Style guide

Empathy Map

After interviews, we created empathy maps to understand

Final Output

Set a type of vegetarianism

When a user first logs in to our app, they can select their own type of vegetarian diet and taste preferences. Six options can be set using a simple guide, which is separated by what food the user does or does not eat.

HOME & SEARCH

The app recommends customized recipes by analyzing the user’s type of vegetarian diet and their preferences about the recipe. Users can expand the recipe in more detail using the floating button at the bottom.

SHARE RECIPES

Users can “friend” others who have the same type of vegetarian diet or food tastes. The “Making Friends” feature helps users share and communicate regarding each other’s recipes on their feeds.

MY SPACE

This is a space where users can view their own recipes as well as their saved recipes. Users can also upload their recipes and edit their profile in this space. Any new messages or alerts will appear at the top.

RECIPES

Users can see recipes uploaded by other users in both video and written format. It also provides information on the necessary ingredients, as well as a UX feature that allows you to purchase ingredients directly from the app.

SHOPPING

Users can purchase the necessary ingredients for a specific recipe or their everyday produce as a form of subscription delivery service.